Sunday, December 16, 2007

New Links to Advertising and Web Business Creation

I've just started a links list for free, or inexpensive places to place your ads for your business.

It will take some time to populate this list, but as I come up with reasonable places for advertising that won't cost you an arm and a leg I'll post them here. So check back frequently.

The two I have placed there so far have been working for me. I track all my ads and how many hits they receive, how many people go on to the secondary pages or opt-in for more information. The second link has brought reasonable traffic to my site with over 4% opt-ins. That is a great percentage of opt-ins for any ad. How well you can do with your ad depends on the title, the copy or body of the text, and any picture that you may put with your ad.

When you are writing an ad, stop and think...What would attract me to click on this particular offering? A good title? A good picture? No-nonsense copy? A specific word like FREE or EXPOSED?

When you are moved to click on the ad, what will make you go further for more information? Is it catchy prose? Is it a killer picture of the rewards for getting more information? Is it a free newsletter or E-book? Is it insider information for your particular opportunity?

The main thing to remember is don't try to wait until you think everything is perfect. You'll never place anything. Just make yourself a promise to place a new ad somewhere in regular increments. Like one new ad every two weeks. Or one new ad every day, whatever works for the amount of time you have to devote to your business. Remember start small and cheap. Many people go for the higher cost ads thinking that they will outproduce the cheap or free ones. Sometimes they will if they are written and targeted expertly. Most times they won't. Usually when you are starting out, you'll be writing ads for the first time and you'll make mistakes along the way. If you are using free or inexpensive ad placement, you don't have to worry about going broke waiting for someone to click on your page.

The next thing you need to remember is...How do I know when someone clicked on my ad? How do I capture their information if they want to opt-in for more information or for some free offer? How do I rely to them after they have given me their e-mail address for more information? How do I know if they clicked on more pages then just my first splash page? This is called tracking and testing. You have to do this in order to evolve and succede.

There are tools on the internet that will help you to figure all this out. The easiest and most comprehensive one that I have seen is a complete training and hosting package. It includes a custom website and a tool for researching your particular niche and finding ways to "monetize" your opportunity. It is listed under "Easy to Follow Web Business Tool". This site tool will guide you through all the steps necessary to learn, select, research, target, build, host, and market your opportunity or idea. And it comes with capture pages so you can capture data from prospects that choose to opt-in for your information. This is easily the best tool I have ever come across for building a web based business from scratch.

To recap...
1) Placing a mediocre ad for free, or for very little money, is better then trying to wait until you get it perfect.
2) You won't know if what you're doing is working if you can't track the results.
3)You will probably need some tools and instruction to help you get going.
4) It's definitly a process. The more you do, the more you learn. Start with the "Easy To Follow Web Business Tool" and you will save a lot of time and money along the way.

Again, check back for new links often.

No comments: